Funeral Flyer Template

Funeral Flyer Template

A Funeral Flyer is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. A funeral flyer usually contains a very simple message that can be conveyed quickly. A flyer is generally printed on the 8.5” x 11” paper size to keep its cost low, though funeral flyers can be created in any size that is easy to handle. Also, the printing is most commonly on one side of the paper, though there is no law that says flyers can’t be printed on both sides.

Luxury Funeral Flyer

Depending on how they are used, funeral flyers are sometimes referred to as handbills, leaflets, inserts or circulars. They are commonly distributed by hand wherever customers or people may gather or pass by, such as at a trade show or other popular venue. Also, flyers can be folded and tabbed as a self-mailing piece (aka a “mailer”) or enclosed in an envelope. Flyers can be printed in any ink color, though full color printing is the most popular since the purpose of a flyer is to get noticed and read.

A funeral flyer usually has a relatively short lifespan, such as being used to announce a one-time event like a grand opening or special promotion. So, the paper used for funeral flyers does not necessarily have to be heavy weight paper. However, a flyer can be printed on thicker paper to make it more durable if it contains information that will be referred to again and again, such as when used as a product spec sheet or instructions.

What is a Funeral Brochure?

A Brochure can have specifications similar to a funeral flyer, but a funeral brochure almost always has printing on both sides. And unlike a flyer which is usually left flat, a funeral brochure contains folds that create multiple panels or pages of information, such as a simple C-fold or the more creative double gatefold. Funeral Brochures can also be created from multiple sheets bound together. Sometimes smaller, simpler brochures are referred to as pamphlets.

And whereas a flyer is generally 8.5” x 11”, funeral brochures are offered in a variety of standard or custom sizes.  The pages of a funeral brochure are generally of a heavier paper weight. This is done not just to enhance the perception of quality but also because a brochure is designed to be more durable since it is kept around and referred to. Also, any quality funeral brochure is printed in full color and has some type of sheen from a UV or Aqueous coating.

Funeral Brochures are generally not distributed as freely as funeral flyers. Usually funeral brochures are distributed by salespeople only after some initial interest is shown by a potential customer. This is because more money is typically invested in a funeral brochure than in a funeral flyer. A funeral brochure must be of top quality since its job is to help showcase a product, highlight a service or promote a company. When making a purchase decision, your customers will compare the quality of your promotional literature to those of your competitors so funeral brochure printing should not be skimped on.

Funeral Flyers and Funeral Brochures have different characteristics but they are both important marketing tools which can be used by any business or organization. If you have any additional questions about funeral flyers or funeral brochures, just get in touch with us. We can assist you with ideas, designs and the layout of your piece.

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